365.immo

Three ways how you can sell easier and better with broker software

Data and information is the most important thing for a real estate agent.

Whether it’s finding buyers for a property or approaching owners willing to sell and managing your day-to-day work. The right CRM is one of your most valuable tools. There are a number of CRMs that are specifically designed for your industry and much more that can be adapted to the real estate industry.

But this is not about finding the CRM system that’s right for you, it’s about how you can boost your sales with CRM for estate agents even more.

1. Let the software do the leg work to find the right buyers

Using your CRM to categorize potential buyers will help you send the right marketing messages to you. But which filters and segmentations make sense? Besides budget and location, you could, for example, specify by type of property (house, apartment, land), ….

For example, you might have an interested party for whom a modern bathroom is very important. If you receive properties that meet this criterion, you could send the interested party an e-mail with the subject “The perfect bathroom for you”.

A good CRM system allows you to create detailed filters and then use marketing automation, i.e. automated marketing. This means you can set up predefined messages that are sent to different buyers when a property is published on the market.

It takes time, of course, to think carefully about what automation makes sense here and then set it up in your CRM. But once the processes have been set up, you can use your CRM system to safely sell one or the other property – without having to think every time that Mr. Müller, for example, said at some point that the bathroom is important for him and his wife…

2. CRM software for real estate agents makes your administrative work easier

A well-functioning CRM should boost sales and ensure that you as a broker can devote yourself to your core business. How does that work? Just save time on basic administrative tasks! Does that sound easier than it is? Just start, these 3 points will make your work already a lot easier:

Optimize your Outlook calendar!

A well-functioning CRM should boost sales and ensure that you as a broker can devote yourself to your core business. How does that work? Just save time on basic administrative tasks! Does that sound easier than it is? Just start, these 3 points will make your work already a lot easier:

Your activities at a glance!

Planning what to do next can be exhausting. As a broker, a clear activity list means that nothing can be overlooked – what is the next upcoming viewing date, what properties still need to be published on platforms, etc.

You can also use dashboards to get a quick overview of current sales initiatives, properties to be sold, etc.

Optimize your lead management

CRM jargon talks about leads and sales opportunities – work with them and get all your inquiries in order! Use automated processes in conjunction with web forms to turn visitors to your website from prospects to buyers.

3. CRM for Real Estate Agents helps you achieve your goals

In the hustle and bustle of everyday life, it is often difficult to really keep track of whether you are still on target. So if you are introducing a new CRM system, you should clearly define your goals. On the one hand, of course, what sales you want to achieve, but also how your sales processes should function, e.g. how your sales funnel should look like, what closing rate you are aiming for or how many viewing appointments should be arranged for a property.

Once you have set up your dashboard, you can see in real time how well your sales department is doing and make any necessary improvements. Problems such as a poorly filled sales pipeline or poor closing rates can be quickly identified.

Setting goals will drive your sales and your CRM will become what it should be – a booster for your real estate business!

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